Security awareness deserves better.

So do you.

Let’s be honest:

You’re educating, engaging, nudging, reminding, reporting… all to help your people do the right thing and reduce risk.

But somehow, you’re still not considered to be quite as credible as the rest of the security experts on the security team.

You’re not alone.

Most security awareness, culture, and human risk professionals are stuck in what we call the “awareness perception trap” – seen as educators & communication, not security & risk managers.

Why?

Because “awareness” sounds passive.

It suggests your job is just to tell people about security risks — not actually help reduce them.

And that’s a huge missed opportunity.
For you.
For your team.
For the business.

The good news?
You can break out of that trap.
And you don’t need to overhaul everything to do it.

What’s holding you back (and how to push through it):

🚫 Still talking about training completions?
✅ Start reporting how you’ve reduced risky behaviors.

🚫 Worried “human risk” sounds like blaming people?
✅ Get over it. It’s not about blame — it’s about influence and impact.

🚫 Think this shift sounds like too much work?

✅ It’s not. Start with one better metric. One better conversation. One better outcome.

Here’s your next step: 

📘 We wrote a (very human) guide just for you:

“Beyond awareness: How to (finally) get taken seriously as a security awareness/HRM professional”

It’s a practical roadmap for turning your program into a strategic risk function — and getting the recognition you deserve.

Inside, you’ll learn how to:
✔ Reframe your work in terms leadership cares about
✔ Use smarter metrics to prove your impact
✔ Get buy-in without burning out
✔ Shift the perception of your role (for good)

Ready to become a security & risk leader — not just a security trainer? 👇

P.S. The job you’re doing is more important than ever.

It’s time the rest of the business sees it that way too.

Let’s change the conversation. Starting today.

Thanks for reading! 

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Oz Alashe MBE

CEO and Founder,

CybSafe